| g to choose a good anti wrinkling cream can be | | | | same type of emollients is very difficult to determine. |
| frustrating for many reasons. Trying to find out what | | | | According to a trial conducted by Consumer Reports |
| the ingredients are, before you buy the product is | | | | in 2007, the best anti-aging creams provide no more |
| one of the frustrating factors. | | | | than a 10% reduction in wrinkle depth after 12 |
| Sure, you can stand in a department store and read | | | | weeks of use. On the other hand, a couple of more |
| the label. But many of the better products are kept | | | | recent studies (mostly sponsored by cosmetic |
| behind the cosmetic counter. You have to ask for | | | | companies) have shown that over-the-counter anti |
| assistance just to read the label. | | | | wrinkling cream can be just as effective as the |
| The US Food and Drug Administration warns that | | | | expensive prescription strength tretinoin. |
| cosmetic users should become familiar with the | | | | The beneficial effects of tretinoin should be the |
| ingredients used by cosmetic companies and always | | | | standard benchmark for comparing effectiveness, |
| read the label. Their surveys indicate that most | | | | according to many dermatologists. Were it not for |
| cosmetic users have had an adverse reaction at | | | | the high price, the need for a prescription and the |
| some point in their life. | | | | unwanted side effects, more people would likely use |
| The only way to protect your skin is to learn which | | | | it. |
| ingredients can cause irritations or allergic reactions | | | | Now, it seems that we don’t have to pay |
| and avoid them. But, if you cannot read the label, | | | | the price, see a doctor or put up with redness, |
| that’s hard to do. Some companies seem to | | | | itching and irritation. With wrinkling cream that |
| think that we don’t care what’s in | | | | contains antioxidants, plant-based oils, natural extracts |
| our skincare products. A salesperson once told me | | | | and active proteins; we can improve the |
| that. I responded with, “I care and so should | | | | skin’s health, reduce wrinkles, improve |
| you.” | | | | firmness and reverse sun damage. |
| Another frustration has to do with the manufacturer | | | | There is still going to be the frustration of comparing |
| claims. They are allowed to say that they have | | | | ingredients when we can find a listing of them. There |
| “proven” results, when they have not | | | | will also be the hassle of doing the research to find |
| tested their products. | | | | out if the companies’ claims are justified. But, |
| Companies have never been required to test anti | | | | at least we know that some products do work. That |
| wrinkling cream. The manufacturers that provide the | | | | was sometimes the most frustrating part, wondering |
| wholesale ingredients conduct testing in order to get | | | | if anything was actually effective. |
| the cosmetic companies to buy the ingredient. | | | | It pays to be skeptical about anti wrinkling cream. A |
| Then the cosmetic company uses the results of the | | | | few words of advice before you go shopping. Look |
| wholesale manufacturer’s tests in their | | | | for non-allergenic, non-toxic compounds that are |
| advertising claims. Whether or not the company uses | | | | literally safe enough to eat. It turns out the most |
| the same concentration used in those tests or the | | | | effective ingredients are also the safest. |