| The App Store now gives iPhone app developers like | | | | What if you could have the best of both worlds? |
| you a powerful new way to get more downloads | | | | You could offer your app for free and watch lots of |
| and boost your sales. It uses an age-old marketing | | | | people download it. Then, after they have tried it and |
| strategy: give something away for free and use it to | | | | loved it, you could turn them into paying customers. |
| make more money. | | | | Now you can, thanks to a recent change made by |
| How can you use this proven technique for your | | | | Apple. You can now offer a free version of your app |
| app? We'll show you. | | | | in the App Store and let your customers pay to |
| Marketing 101 says that people love free things. They | | | | upgrade it. Whenever people choose to upgrade |
| do not have to think if it is worth the $0.99 to buy | | | | because they want additional features in their app or |
| your app. They know if they do not like it, it's OK - it | | | | more levels to the game, you make money. |
| did not cost them a cent. But, there is one problem | | | | And here's another tip for marketing your app: To |
| with the "give my app away for free" strategy: how | | | | encourage people to upgrade, you have to offer |
| are you going to make any money? | | | | attractive features that people will want to pay for. |
| You could set a price and sell your app, but there is a | | | | Often developers will give away too much in the free |
| challenge with that too. People may not be sure your | | | | app, so users do not have a reason to pay to |
| app is worth the price. "What if I buy it and do not | | | | upgrade. |
| like it?" Even if your price is as low as $0.99, | | | | Get a leg up on your competition in the App Store |
| customers might worry they will have buyer's | | | | today. Build in an upgrade feature to your iPhone app |
| remorse. | | | | and turn your app users into paying customers. |
| How free trials can boost your app sales | | | | |