| id #CCCCCC; background-color: #ffffff;" /> | | | | nothing that I can do to help this person, which is |
| If there is one thing that I have learned in life is that | | | | very disheartening. |
| people in general do not like change. There are any | | | | Mainly due to the fact that if they were willing to |
| number of motivators that we could list here that | | | | make a change at this point, further complications |
| would cause someone to make a change in their life. | | | | could be avoided down the road. As I have heard all |
| However, there is and never will be a motivator as | | | | of my life: You can lead a horse to water, but you |
| powerful or more assured of getting change out of | | | | can’t make him drink. |
| people as “pain”. As an example, I am | | | | Very often I end up talking to these same people |
| sure that you know someone that simply does not | | | | down the road and the only thing that has changed is |
| like to go to the dentist. Over the years I have | | | | that the discomfort has reached a point that they |
| known any number of people that simply did not like | | | | are willing to make a change. Or, as I stated early |
| going to the dentist for one reason or another and | | | | the fear of the pending discomfort has reach a point |
| as such short of being threatened with death you | | | | as which they are now willing to try something to |
| would not find them in a dentist office. | | | | avoid the pending pain. For reasons that could fill a |
| The exception to that rule is a tooth ache that | | | | book the obstacles that they had during the initial |
| gradually increases in intensity to a point where the | | | | interaction are no longer such an obstacle. The cost |
| pain is no longer tolerable. At this point the pain of | | | | isn’t such a problem, the taste might not be |
| the tooth has surpassed their fear of walking into | | | | so bad, or now remembering to take the product on |
| the dentist office. Think of your comfort zone as a | | | | a daily basis won’t be such a problem after |
| box that you live in and outside that box you will find | | | | all. A great, but sad example of this is someone that |
| change. As I mentioned there are any number of | | | | has an addiction. They will find a way to get a fix |
| things that will motivate a person to step outside | | | | regardless of whether they can afford anything else. |
| that comfort zone and go through the change that | | | | I known people on fixed incomes that struggled with |
| waits outside of their comfort zone. Now, think | | | | the cost of their medications, groceries, etc, etc, but |
| about the one thing that will get people to move | | | | always had cigarettes on hand. |
| outside of their comfort zone when nothing else will. | | | | The sad part is that we all have a choice to make |
| In many cases that motivator is some type of | | | | and often, so many people choose to make poor |
| discomfort (pain) or fear of the pain that will be | | | | decisions or no decision at all – which is really |
| experienced without the change required to avoid it. | | | | the same as making a bad decision. There are |
| I see this all too often and it typically goes something | | | | mountains of research showing that with a consistent |
| like this. I’ve talked with a potential new | | | | day to day wellness plan we can avoid much of the |
| customer that is having health issues of some type. | | | | pain and discomfort that we put ourselves through. |
| We’ve discussed the challenges that they are | | | | Worse yet, if we ignore our health long enough we |
| having and feel confident that I have a product that | | | | end up talking to a doctor that writes a prescription |
| will help them improve the quality of their life. Keep in | | | | that makes us feel better (or at least covers up one |
| mind that in many cases these products have been | | | | problem), but has not addressed the real problem. In |
| through double blind placebo human clinical trials with | | | | more cases than not we are taking prescriptions that |
| third party validation – the gold standard of | | | | simply mask the under lying problem and as such we |
| testing. As such there is solid science proving that | | | | continue to do more damage to our bodies. To |
| these products will work. The person in question has | | | | further complicate matters many of the prescriptions |
| tried the product and during the follow up I discover | | | | cause serious side effects and in millions of cases |
| one of the following: | | | | each year death. Great you no longer have the |
| - The product was not taken as recommended. | | | | symptoms that you were suffering from, but now |
| - The product wasn’t taken at all. | | | | you are dead because of complications. Not a good |
| - The product was taken and there were positive | | | | trade off from my perspective. |
| results, but they are not going to continue with the | | | | So, if these prescriptions are not addressing the real |
| product because________(you fill in the blank) | | | | problem, what is the real problem? |
| - And the list goes on. All of these tell me there is | | | | |