| Skin Pigmentation and Ethnic Skin | | | | the most effective, non-irritating method for |
| Whether it's hyperpigmentation, blotchiness, | | | | effectively treating pigmentation disorders (2). |
| unwanted freckles, lentigenes (also known as age or | | | | Natural Treatment Options: Bearberry Shrub, Licorice |
| liver spots) or hormone induced melasma, | | | | Root, and Ascorbic Acid |
| pigmentation disorders plague all age groups and skin | | | | Hydroquinone is a chemical compound that can be |
| types. However, ethnic skin types are even more | | | | naturally derived from living biotic sources in the form |
| susceptible to pigment disorders. In fact, studies have | | | | of arbutin. Living sources of arbutin include bearberry |
| shown skin discoloration and pigmentation disorders | | | | shrub, mulberry, blueberry, and cranberry. Why are |
| are one of the most common dermatological | | | | these living extracts, like arbutin, preferable to |
| problems associated with ethnic skin types (1). | | | | synthetic compounds, like hydroquinone? Living biotics |
| Skin Coloration | | | | not only share the same scientifically proven efficacy |
| The spectrum of skin colors that are visible to the | | | | as their synthetic counterparts, but also contain |
| human eye are a result of a pigmentation process in | | | | phytochemicals and other medicinal and nutritional |
| which a copper containing enzyme, tyrosinase, | | | | properties unknown to the scientific community to |
| triggers the production of melanin. The more melanin | | | | date. |
| produced, the darker or browner the skin appears. | | | | Safe, natural skin lightening products, such as |
| Skin pigmentation disorders occur when this natural | | | | Rejuvene Skin Lightening Cream, will often contain |
| pigmentation process is disrupted, thus resulting in | | | | the highly concentrated form of alpha-arbutin |
| unevenly pigmented or discolored areas of the skin. | | | | extracted from the bearberry shrub, which has been |
| An effective skin lighting product will correct this | | | | clinically shown to have tyrosinase inhibiting and skin |
| pigmentation process. | | | | lightening properties (3). Unlike chemical bleaching |
| Clinical Studies Have Shown Pigmentation Disorders | | | | creams which can be highly toxic and carcinogenic, |
| are Treatable Using Natural Biotics | | | | Rejuvene Skin Lightening products utilize the naturally |
| Recent clinical studies have uncovered some good | | | | high concentrations of glabridin acid found in licorice |
| news for those experiencing skin discoloration | | | | extract, as well as naturally derived citric and lactic |
| problems. It has been shown that skin pigmentation is | | | | acids, to gently correct the pigmentation process. |
| not a result of constitutive (that is, genetic) factors | | | | Clinical studies have shown licorice extract to not only |
| as much as it is due to the ongoing production of | | | | be an effective skin lightener, but also an |
| tyrosinase, which is controllable through the topical | | | | anti-inflammatory, which lessens the irritation |
| application of the enzyme inhibitor, hydroquinone. | | | | inherently caused by altering the pigment of the skin |
| According to recent clinical studies, a combination of | | | | (4). When such a synergistic blend of botanical |
| therapies including the daily application of a broad | | | | extracts is applied to the face, the results are |
| spectrum SPF sunscreen (UVA and UVB protection), | | | | luminescent, radiant and evenly toned skin. |
| as well as the use of a hydroquinone based cream is | | | | |